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Research papers

Teletypes’

SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Fraisse
Company: KANTAR TNS Malaysia
June 15, 1992
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Citation

Fraisse, E. (1992a, June 15). Teletypes’. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/teletypes-